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The Forer effect

June 3, 2022 By editor

Psychologist Bertram Forer gave 39 of his students a personality test. Each was given a personalised profile based on their answers. Except they were all given the same profile...taken from an astrology book. When asked to assess how well it described them, on a 0-5 scale, the students reported an average of 4.3. Wikipedia describes the Forer effect as ...a common psychological phenomenon … [Read more...]

Filed Under: Behavioral economics, Decision science Tagged With: Barnum effect, personality tests

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