In the March 2012 edition of Director magazine, Kevin Roberts, CEO of advertising firm Saatchi & Saatchi, is quoted as saying,
We live in a ’Vuca’ world—a world that is volatile, uncertain, complex and ambiguous but British companies keep having strategy meetings! What the f***?
Indeed. And it’s not just British companies.
Organizations need to stop having strategy meetings and adopt agile planning. One critique we often hear about this way of working is that it reduces efficiency, as projects are constantly being changed and tweaked. However, this assumes that it’s efficient to press on with an old plan under new circumstances. Your projects must respond to changes in your environment if they are to remain effective.
Stability comes from your goals and dreams—not from your plans.
