In a recent interview, Cameron Davies, head of corporate decision sciences for NBCUniversal, discussed the importance of data science being led by the needs of the business.
He discussed “data culture” and the tendency for data scientists to focus on the technology while losing sight of the wider context.
Davies points out that decision-makers want to know
How does working with you, your data, or your new “tool” make me faster, smarter, cooler, or richer? Isn’t that what everybody is looking for?
Data scientists will fail to add value to their businesses until they can confidently answer those questions.